ElMatches Tech – Privacy Notice
Last Updated: January 2026
- 1 – Introduction
ElMatches Tech ("we", "us", or "ElMatches Tech"), headquartered in Cairo, Egypt, operates a range of free-to-use digital sports media platforms, including websites and mobile applications (each referred to as a “platform”).
This Privacy Notice explains what personal data we collect from users (“you”), how we use it, why we collect it, and the rights available to you under applicable privacy laws, including the UK GDPR, EU GDPR, and other international regulations.
This notice applies to all information collected through any platform displaying this Privacy Notice.
- 2 – What Data We Collect
When you use our platforms, we may collect the following categories of personal information (“User Information”), subject to applicable law:
- Registration details provided directly or through third-party login services
- Competition, survey, and promotional participation information
- Customer support communications
- Preferences such as favourite teams, sports, tournaments, or interests
- Social media profile data where users choose to connect accounts
- Device identifiers, IP address, browser type, app usage analytics, and log information
- Location data where enabled or required for service delivery
- Advertising engagement and referral campaign interactions
- Forum posts, chat messages, or other public contributions on the platforms
- Behavioural analytics including viewed content, frequency, and interaction timing
We may also receive personal information from trusted third-party partners, including advertising networks, analytics providers, and social media platforms, in accordance with your privacy settings and their policies.
- 3 – How & Why We Use Your Information
We use User Information to operate, improve, secure, and personalise our platforms, and to support advertising-funded services.
Specifically, we may use your information to:
- Deliver platform content and requested services
- Improve functionality, navigation, and user experience
- Provide personalised recommendations and relevant sports content
- Send service-related notifications (email, SMS, push notifications)
- Conduct analytics, reporting, and business intelligence
- Detect and prevent fraud, misuse, or illegal activity
- Comply with legal and regulatory obligations
- Deliver advertising based on legitimate interest or consent where required
We do not make automated decisions that produce legal or similarly significant effects on users.
- 4 – Cookies & Tracking Technologies
We use cookies and similar technologies (such as pixel tags and SDKs) to enhance platform performance, provide essential services, and deliver advertising content.
- Strictly Necessary Cookies – required for platform operation
- Functionality Cookies – remember preferences and settings
- Performance Cookies – improve speed and usability
- Analytics Cookies – measure engagement via providers like Google Analytics
- Advertising Cookies – deliver relevant ads and frequency control
Where required by law, advertising cookies will only be placed after you provide consent. You may withdraw consent at any time via browser or device settings.
- 5 – Disclosure of User Information
We may share User Information with:
- Group companies for operational and administrative purposes
- Service providers supporting hosting, analytics, marketing, or platform delivery
- Advertising networks and partners for responsible ad delivery
- Legal authorities where required to comply with applicable law
- Prospective buyers or partners in the event of a corporate transaction
Any shared information is limited to what is necessary and handled securely.
- 6 – Your Rights & Opt-Out Choices
You may opt out of marketing communications at any time via the unsubscribe link or by emailing: Admin@elmatchestech.com
You may manage cookie preferences through browser settings or industry opt-out tools such as: www.allaboutcookies.org or www.youronlinechoices.eu
- 7 – Security
We apply appropriate technical and organisational safeguards to protect your personal data. However, no internet-based transmission can be guaranteed as fully secure.
- 8 – International Data Transfers
Your information may be transferred internationally where we or our partners operate. Where required, we rely on approved safeguards such as Standard Contractual Clauses (SCCs).
- 9 – Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this notice, or as required by law.
- 10 – Account Deletion
You may request permanent deletion of your account at any time by emailing: Admin@elmatchestech.com with the subject “Account Deletion Request”.
Requests are processed within 30 days, subject to legal retention requirements.
- 11 – Contact Us
ElMatches Tech
22 Al Tayaran Street, Nasr City, Cairo, Egypt
Email: Admin@elmatchestech.com
Annex – Rights for EEA, Switzerland, and UK Residents
- Right of access
- Right to correction
- Right to deletion
- Right to restrict processing
- Right to object to marketing
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority